“I Want My Country Back”—this ubiquitous tea party mantra belongs next to Nike’s “Just Do It” on Ad Age’s list of the most transcendent idioms. In just five words, it perfectly captures the era’s conservative backlash. Take a moment to ponder the slogan’s phrase-by-phrase etymology...
But then, that’s the marketing virtuosity of the “I Want My Country Back” slogan. A motto that would be called treasonous if uttered by throngs of blacks, Latinos or Native Americans has been deftly sculpted by conservatives into an accepted clarion call for white power. Cloaked in the proud patois of patriotism and protest, the refrain has become a dog whistle to a Caucasian population that feels threatened by impending demographic and public policy changes..." (READ MORE)
Tea Baggers: "I Want My Country Back"